Forest from above

Your Impact

Message from our founder

As our understanding of the planet's environmental limits is becoming clearer, Pala as a brand and a small, but growing business, understands the responsibility to drive, measure and benchmark our performance with a sustainability focus. It is incumbent on us to track this performance and identify where we can better ourselves and the choices of our customers, and do more to limit our impact on the natural world.

Here at Pala we welcome the fact that consumption behaviour is in the spotlight. The way that our individual and collective choices in how we consume are going, the planet will not keep up with the pace at which we are stripping it of its assets and the pollution we send back in return. By virtue of being a brand that manufactures a product we will always have an impact, and it is how we work towards mitigating that impact that will be an ongoing focus for the business.

We will always look to better ourselves with the materials we use, where we source those materials and how we deal with the C02 impact from the manufacturing process. It is my ambition for Pala to be the most sustainable eyewear brand available to invest in, a big challenge, but one the team here wholeheartedly embraces. Reporting on our impact is an important part of this process, enabling us to communicate publicly the impact on our business and wishing to better ourselves moving forwards. This inaugural report is our first of what will be an annual update from the company.

Pala founder John Pritchard with daughter

Environmental & Social Impact


provided in grants to eyecare projects in Africa via our charity partner Vision Aid Overseas, providing empowerment through the provision of spectacles or corrective surgery. See our latest eyecare project in Ethiopia.

25,000 vitamins

provided to children in Turkana, Kenya to help prevent blindness.

4.72 tonnes

of plastic prevented from going to landfill thanks to our recycled cases


 water sachets picked up off the grounds and use in our case stripes. Putting a value on waste plastic encourages recycling.


old, broken, discarded frames from customers responsibly recycled into new metal and plastic components

59.1 tonnes

of Co2 offset through the purchase of 115 Wonderbox cookstoves to families in Uganda and Rwanda. An 80% more efficient cooking method meaning less need for wood and better health conditions.

Making the right material choices

Pala frame alongside bio-acetate swatches

Plant-based Sunglasses Frame:
Biodegradable (UNI-EN-ISO 14855-2: 2018 standard)

close-up of the detailed metalwork and finishing on a pair of sustainable sunglasses

Sunglasses frame:
stainless steel (recyclable)

Pala soft microfiber bags for sunglasses

Soft Bag:
70% made from recycled PET bottles

close up of Pala woven case with weaver tag

Semi hard case:
Woven from waste plastic and water sachets

pala packaging boxes

Either recycled or FSC approved + vegan friendly inks

The UN Sustainable Development goals

The UN Sustainable Development Goals (SDGs) can be thought of as the long-term strategy document for the world, providing a blueprint for what is required to ensure people and planet are on a sustainable and prosperous course by 2030.

In order to deliver on this ambitious framework, we believe that our decision-making as business - always to look through the lens of minimise our impact on planet and maximising positive impact on people will keep focus on achieving our goals.

Technology in materials, manufacturing and recycling processes will be an important development in these years to come so that we as a business can do our part in bridging economic and social gaps and addressing the climate crisis.

We continually review and measure our alignment with a number of these goals. We have outlined the goals we SDG's we align to as a business more and you can click on the '+' sign to find out more on how we do that.

Goal 1

No Poverty

No Poverty

Spectacles are one of the most cost-effective economic tools you can provide a person. With half of its population living on less than one dollar a day, according to the International Agency for the Prevention of Blindness (IAPB), Africa has 73% more blind and visually impaired people than any other region in the world.

In addition, through a survey by our partner Vision Aid Overseas it was found that 78% of adults  reported an improvement in their quality of life and an increase in household income following improved vision through wither treatment or spectacles. Through grants to Vision Aid projects across several countries in Africa, Pala aims to help improve the prospects for thousands of adults and children through this route.

Goal 3

Good Health & Wellbeing

Good Health & Wellbeing

Sunglasses aren’t just to wear to look good in… they provide a far more important purpose by protecting your eyes from harmful UV rays.

Goal 4

Quality Education

Quality Education

12 million children struggle to learn simply because they need glasses. Providing them glasses enables them to read books and the blackboard at school enhancing their learning and opportunity.

A survey by our charity partner Vision Aid overseas found that 73% of children treated for corrective eye surgery or provide glasses, showed improvements in their school performance following that treatment.

Goal 5

Gender Equality

Gender Equality

Pala work with 4 female weaving communities, more than 120 women to help make our cases. There is training too with some women learning to weave and earning an income for the very first time.

Goal 8

Decent Work and Economic growth

Decent Work and Economic growth

We pay our weavers more than twice the minimum wage. It is important that we are providing them an income that helps them to empower themselves out of poverty.

Goal 10

Reduced Inequality

Reduced Inequality

Climate Justice recognizes that those who are least responsible for climate change are more likely to suffer its gravest consequences. Climate Justice places the needs, voices and leadership of those who are most impacted at the forefront — putting people and equity at the centre of climate action.

In our visit to the weavers in Bolgatanga we saw at first hand the devastation of drought and the impact on both farming and the low yields of elephant grass that the weavers have traditionally used.

Goal 12

Responsible Production and Consumption

Responsible Production and Consumption

A key pillar of Pala’s progress is to continually improve in our production materials and processes with the absolute focus on minimising our impact on the planet. Here is some of the plastic we re-use to make into our case strands.

Goal 13

Climate Action

Climate Action

There is a climate emergency. People and planet are irrevocably intertwined and not only does Pala have to produce in a way that provides people a better choice for the planet, but we also need to be advocates for Climate Change and be champions of supporting change.

Goal 17

Partnership to achieve the Goal

Partnership to achieve the Goal

Partnerships are a critical part of Pala’s growth. Working with Vision Aid Overseas, CARE4 basket and we are working with organisations that have the expertise, relationships and channels of trust to ensure that are impact is qualified and lasting.

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woman taking photo


Felicia is our ‘camera ninja’ when it comes to photography for the Pala website. Hailing from Sweden, but now based close to the Pala Brighton HQ. When she’s not exercising her skills of mind control to make models relax on shoots you’ll find her in a cafe enjoying a good cup of coffee, or at home baking cinnamon buns.



Emma is our marketing guru. When Emma isn’t planning, strategizing and creating content, she can be found travelling the world exploring its wonders, or in more recent times – headphones on with a paintbrush in her hand creating an abstract masterpiece!



Mary is the team leader of the Care4basket project in Bolgatanga, Ghana. When Mary is not organising and supporting the work across the communities, you will find her sowing sweet potatoes, ground nut, millet and looking after the animals on the farm.



Izzy is our Sales and Comms mastermind. When Izzy isn’t throwing herself down a mountain on a snowboard, she can normally be found rummaging through vintage shops or pounding the fields with her beloved puppy, Mac. She once mislaid a finger on a night out (eek!) – girl knows how to party!

cameraman and photographer Justin Hunt


Justin is our ‘Film Alchemist’. When he’s not laying on the floor looking for the next shot he’s either exploring the finest bourbons and listening to obscure country music tracks from the 50s and 60s. Normally found planning his next trip abroad or fuelling the pineapple on pizza debate. Just so you know he’s firmly in the Hawaiian camp!