The Purpose Behind Pala
Driven by a desire to bring purpose into his life and help others in the process, our founder John Pritchard launched Pala back in 2016 as an ethical eyewear company that gives back. Three years on find out exactly what motivated John to start a socially impactful brand, his future ambitions, and how tackling a global issue is at the heart of everything we do.
People Make Pala
What’s it all about? People. Proceeds from the sale of every pair of our sunglasses are used to support eye-care programmes in Africa. To date, thousands of sight-impaired people have had their lives changed and their ability to earn an income enhanced through the simple act of receiving a much-needed pair of spectacles. From optical staff to patients, meet the people who are part of our story.
The Birth of the Case
We are as proud of our sunglasses cases as what goes in them. Each is woven out of otherwise wasted plastic by traditional weavers from one of three rural communities in Bolgatanga, Ghana. Thanks to this trade we help to provide an income for women in the region and support them in maintaining their traditions and empowering themselves. Want to see how your case came to life?
Wealth Not A Waste
Jib Hagan is the man behind CARE4Basket, the NGO that we partner with to create our cases. He’s passionate about the solutions that plastic can bring when recycled believing that it’s a wealth not a waste. Hear his story of how he came to lead a ‘weaving revolution’ in response to the environmental issues affecting rural communities in Bolgatanga, Ghana and the impact of global warming on their livelihoods.
Your Eyes Are Amazing
Shockingly, 10% of the world’s population can’t access eye care and may never know a life without the disabling effects of poor vision. Providing spectacles enables a person to read, to write, to learn, creating opportunities for education, employment, and dignity. It’s something we perhaps all take for granted. Watch on for some incredible facts about your eyes….and we’ll prove that you can read quicker than you think.
Journey To Opticians
We’ve been working to help provide vision aid in low-income countries in Africa for over three years. Thanks to your support in purchasing our sunglasses, we have helped to establish a critical Vision Centre and dispensary in Zambia, have funded technical optical equipment and supported a spread of outreach programmes – all sustainable, long-term solutions. See Chanda make her way through her village to have her eyes tested!