May 5, 2021
ttr3 minute read

What is a B Corp?

What is a B Corp?

 Why choosing to buy from a certified B Corporation is the smarter ethical choice


If you’re a good person who buys from ethical businesses, you might have noticed a swarm of announcements about achievements of B-Corp status recently. We’re pretty proud of ours.

But what is a B-Corp? Put formally, certified B-Corporations are businesses that are verified to officially balance profit and purpose. The B-Corp mark indicates businesses with publicly transparent and legally accountable high standards in social and environmental performance.

B-Corps are becoming popular in the UK as a way to celebrate transparent businesses – and products – that offer a more sustainable way of life.

Person with shopping bag
So where does that leave you, the ethical consumer? Even if you already know what a B-Corp is, or that it generally means ‘good egg’, you might be wondering:

What does B Corp mean for customers?

What does B Corp mean for a business?

Can I trust that it’s not just greenwashing?

How many other companies are B-Corps and where should I look for them?

What does the B stand for?

Here are our thoughts:


What does B-Corp mean for me and my buying habits?


Basically, the B-Corp certification is a sign you can trust a business. The certification works like a protected geographical origin marker, Fair Trade symbol or any other sign of quality. When you buy from a B-Corp you can be sure that the business is behaving behind the scenes. Which makes the choice of which businesses to buy from a lot easier in a saturated market.


So what does B-Corp mean for a business, then?


Becoming B-Corporation certified means businesses complete an assessment of five areas: environment, workers, customers, community and governance.

For instance, Pala’s bio-acetate frames mean that in the environment category we’re doing great. The other categories solidify our commitment to community and accountability for the business as a whole, not just in what we sell.


Are you sure it isn’t another form of greenwashing?


Not at all. B-Corps have become popular almost as a direct result of the greenwashing issue. B-Corp certifications offer a way for businesses to put their money where their mouths are (quite literally).

From the consumer point of view, seeing the B-Corp logo means that there’s something substantial behind any marketing that claims to support the strong values many customers now hold.

night market


Ok, I’m convinced.

How many other companies are B-Corps ?


One of the biggest B-Corps is Patagonia, and companies like the Guardian and Body Shop have recently achieved B-Corp status. However, most B-Corps are smaller businesses just like Pala, creating a fantastic network of brands for ethical consumers to look out for.


What does the B stand for?


In the US, B-Corp is short for ‘benefit corporation’, but the UK certifying organisation is called B Lab with no ‘full’ name. Which means the B could stand for anything! We like to think it stands for brilliant.

So there you have it, what is a B-Corp: a reason to trust companies you buy from. And if you’re raring to get buying from B-Corps, don’t let us stop you heading over to our store.

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Feel good about your purchase

woman taking photo


Felicia is our ‘camera ninja’ when it comes to photography for the Pala website. Hailing from Sweden, but now based close to the Pala Brighton HQ. When she’s not exercising her skills of mind control to make models relax on shoots you’ll find her in a cafe enjoying a good cup of coffee, or at home baking cinnamon buns.



Emma is our marketing guru. When Emma isn’t planning, strategizing and creating content, she can be found travelling the world exploring its wonders, or in more recent times – headphones on with a paintbrush in her hand creating an abstract masterpiece!



Mary is the team leader of the Care4basket project in Bolgatanga, Ghana. When Mary is not organising and supporting the work across the communities, you will find her sowing sweet potatoes, ground nut, millet and looking after the animals on the farm.



Izzy is our Sales and Comms mastermind. When Izzy isn’t throwing herself down a mountain on a snowboard, she can normally be found rummaging through vintage shops or pounding the fields with her beloved puppy, Mac. She once mislaid a finger on a night out (eek!) – girl knows how to party!

cameraman and photographer Justin Hunt


Justin is our ‘Film Alchemist’. When he’s not laying on the floor looking for the next shot he’s either exploring the finest bourbons and listening to obscure country music tracks from the 50s and 60s. Normally found planning his next trip abroad or fuelling the pineapple on pizza debate. Just so you know he’s firmly in the Hawaiian camp!