January 13, 2021
ttr3 minute read

Pala becomes a B Corp!

Pala becomes a B Corp!

Well, I did promise some exciting news just around the 2021 corner and, so here it is! Right before the end of year buzzer there was a moment where the ‘excited child’ in me was re-engaged, and I allowed myself a brief moment to metaphorically ‘bask in the sun’ (wearing a pair of Palas of course). The bearer of these glad tidings was an email telling me that a process I had begun as far back as February had finally come to fruition with Pala becoming officially certified as a B Corp. I was now joining a growing movement of people building their businesses as ‘a force for good’.

But what does that mean?

It means that Pala has met the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. It’s a rigorous process, as of course it should be, and I can thank lockdown #1 for providing me the focus I needed.

girl having an eyetest at her school
Providing empowerment through access to eyecare

For me personally, this certification has been a key milestone for the business for some time – it’s felt a natural part of our evolution and I’m so pleased we’ve travelled this path. It’s a long and rigorous process (as of course it should be), taking much time and energy to achieve, so you can thank lockdown #1 for providing me the necessary time to focus on the task in hand! You can add to that a number of brilliant people from the BCorp community who gave their time and expertise to provide a guiding hand on the wheel.

Female weavers of Pala cases in Ghana
Supporting the communities that make our unique cases

Pala was always set up to do business differently, indeed it started with identifying a cause first and then retrofitting a brand and a product to leverage that cause. The positive impact of what we do is at the heart of the business, but equally we have to continue to adapt and innovate as much as we can to minimise our environmental impact. The assessment provides this crucial guidance, identifies our weaknesses and enables us to develop a roadmap to address them.

Therefore, becoming a B Corp is only the start of an exciting chapter. The assessment is ongoing and my commitment to you is to honour this certification by using it to continually make improvements to be a better business and working toward a more inclusive and sustainable economy. I look forward to sharing those stories over the weeks, months and years to come.

Finally, a brief mention about the image we captured at the top of this page. In making our announcement I wanted to connect back to nature and use it as our canvas for the delivering the message. We had a lot of fun attempting to film this – tide times, weather conditions all conspired against us for quite some time and even here you can see we only just managed to get this picture before the tide swallowed up our ‘canvas’. I like that though, nature wins – it’s how it should be!

John Pritchard, founder, Pala Eyewear

Delightful Delivery

Free worldwide

Hassle-free Returns

We’ll give you 30 days

Secure Payment

Keeping things safe

Certified B Corp

Feel good about your purchase

woman taking photo


Felicia is our ‘camera ninja’ when it comes to photography for the Pala website. Hailing from Sweden, but now based close to the Pala Brighton HQ. When she’s not exercising her skills of mind control to make models relax on shoots you’ll find her in a cafe enjoying a good cup of coffee, or at home baking cinnamon buns.



Emma is our marketing guru. When Emma isn’t planning, strategizing and creating content, she can be found travelling the world exploring its wonders, or in more recent times – headphones on with a paintbrush in her hand creating an abstract masterpiece!



Mary is the team leader of the Care4basket project in Bolgatanga, Ghana. When Mary is not organising and supporting the work across the communities, you will find her sowing sweet potatoes, ground nut, millet and looking after the animals on the farm.



Izzy is our Sales and Comms mastermind. When Izzy isn’t throwing herself down a mountain on a snowboard, she can normally be found rummaging through vintage shops or pounding the fields with her beloved puppy, Mac. She once mislaid a finger on a night out (eek!) – girl knows how to party!

cameraman and photographer Justin Hunt


Justin is our ‘Film Alchemist’. When he’s not laying on the floor looking for the next shot he’s either exploring the finest bourbons and listening to obscure country music tracks from the 50s and 60s. Normally found planning his next trip abroad or fuelling the pineapple on pizza debate. Just so you know he’s firmly in the Hawaiian camp!