PALA : WHAT’S IT ALL ABOUT
We live in an unequal world, one where the quality of our lives is often determined by the lottery of where we are born. Things that many of us take for granted may be considered as a luxury by others. Take your eyesight, for example. While many of us have easy access to sight-correcting aids, 10 per cent of the world’s population can’t access eye care and may never know a life without the disabling effects of poor vision.
Providing spectacles to that ten per cent of people is one of the most cost-effective health interventions you can make. It enables a person to read, to write, to learn; to do something as basic as threading a needle. It creates opportunities for employment, income and dignity. It’s an incredibly powerful tool in the fight against poverty and it’s so simple.
PALA was founded on this straightforward notion. The heart of our brand philosophy is to help power this positive change. For every pair of sunglasses we sell, a pair of prescription glasses is provided to a person in need of them – through grants we give to vision centres, dispensaries and screening programmes – in low income countries in Africa.
Our glasses cases have a story too – they were once plastic bags, water sachets and discarded packaging. In a world where plastic has become a serious environmental problem we see this as our small contribution towards a solution. It also provides a constantly available material resource that enables our Ghanaian weavers to earn a year-round income, rather than being limited by their seasonal access to straw.
PALA believes in creating a sustainable future for the good of humanity and the planet. This belief impacts every decision we make, from the packaging we use to the organisations we partner with. We might not always get those decisions right, but we’ll always be transparent with you about why we’ve taken them. We’re on a journey, one where we’ll encounter obstacles and we’ll seek solutions and we’ll try our hardest to be the best we can.
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Now, many of you may be thinking this heading sounds a bit obvious, but with the health of our planet coming increasingly into focus, there …
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Felicia is our ‘camera ninja’ when it comes to photography for the Pala website. Hailing from Sweden, but now based close to the Pala Brighton HQ. When she’s not exercising her skills of mind control to make models relax on shoots you’ll find her in a cafe enjoying a good cup of coffee, or at home baking cinnamon buns.
Emma is our marketing guru. When Emma isn’t planning, strategizing and creating content, she can be found travelling the world exploring its wonders, or in more recent times – headphones on with a paintbrush in her hand creating an abstract masterpiece!
Mary is the team leader of the Care4basket project in Bolgatanga, Ghana. When Mary is not organising and supporting the work across the communities, you will find her sowing sweet potatoes, ground nut, millet and looking after the animals on the farm.
Izzy is our Sales and Comms mastermind. When Izzy isn’t throwing herself down a mountain on a snowboard, she can normally be found rummaging through vintage shops or pounding the fields with her beloved puppy, Mac. She once mislaid a finger on a night out (eek!) – girl knows how to party!
Justin is our ‘Film Alchemist’. When he’s not laying on the floor looking for the next shot he’s either exploring the finest bourbons and listening to obscure country music tracks from the 50s and 60s. Normally found planning his next trip abroad or fuelling the pineapple on pizza debate. Just so you know he’s firmly in the Hawaiian camp!