November 23, 2020
ttr2 minute read

This week we are focusing on people, not price.

This week we are focusing on people, not price.

Our Founder, John, explains why Pala will once again be taking a different approach to ‘Black Friday’.

Roll up, roll up, the sales are coming to town!’ Yes, Black Friday is upon us… not so much a day, more a week of discounts, bargains and a level of consumption like no other. During this time, we can easily lose sight of what the ‘value’ of a product represents. The quality of materials absolutely, but what about the ‘who’ and the ‘how’ it was made? I find myself having increasing conversations with people who are becoming mindful of this and using it as a valid part of their decision-making process. It’s how the product makes them ‘feel’ – it’s the story and the people who are involved in that story. It follows that in being more mindful of what we are buying, we will likely buy less, but better. That has to be good surely?

So, this year I’m using Black Friday as my ‘trigger’ to open the doors a little further on the people behind Pala that work incredibly hard in bringing you your frames. A little glimpse into the lives of some of our ‘makers’ from around the world along with the ‘thanks to COVID-19 we’re working from home’ crew based here in the UK.

First up is this video we shot a few years back of the talented weavers we work with in Bolgatanga – today is its premier and we won’t even charge you a ticket! You can also visit our team page, which we are also revealing for the first time so that you can see a few more of the faces behind the scenes and maybe learn the odd strange revelation!  

Finally, from me and the team, we extend a hearty (and virtual) 2 metre socially distanced hug for being part of our community.

To emphasise Pala’s mission for change, we will be donating 10% of all sales acquired on ‘Black Friday’ and ‘Cyber Monday’ to Fashion Revolution. Fashion Revolution is an organisation focused on pushing for greater transparency in the fashion supply chain and working to educate through social media outreach, investigative research, innovative events and informative content.

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Felicia is our ‘camera ninja’ when it comes to photography for the Pala website. Hailing from Sweden, but now based close to the Pala Brighton HQ. When she’s not exercising her skills of mind control to make models relax on shoots you’ll find her in a cafe enjoying a good cup of coffee, or at home baking cinnamon buns.



Emma is our marketing guru. When Emma isn’t planning, strategizing and creating content, she can be found travelling the world exploring its wonders, or in more recent times – headphones on with a paintbrush in her hand creating an abstract masterpiece!



Mary is the team leader of the Care4basket project in Bolgatanga, Ghana. When Mary is not organising and supporting the work across the communities, you will find her sowing sweet potatoes, ground nut, millet and looking after the animals on the farm.



Izzy is our Sales and Comms mastermind. When Izzy isn’t throwing herself down a mountain on a snowboard, she can normally be found rummaging through vintage shops or pounding the fields with her beloved puppy, Mac. She once mislaid a finger on a night out (eek!) – girl knows how to party!

cameraman and photographer Justin Hunt


Justin is our ‘Film Alchemist’. When he’s not laying on the floor looking for the next shot he’s either exploring the finest bourbons and listening to obscure country music tracks from the 50s and 60s. Normally found planning his next trip abroad or fuelling the pineapple on pizza debate. Just so you know he’s firmly in the Hawaiian camp!