When the sun is out, the first thing we want to do is get outside. Sunscreen on, sunglasses in hand. It’s become a normal part of our style choices, but it’s important for us not to forget that shades hold a more important purpose in protecting our eyes from the sun. Over exposure to UV rays is a serious issue over time. Not only can it cause skin cancer, but it can also significantly affect our eyes. Too much UV light can help cause cataracts, macular degeneration, growths called Pterygium and types of cancer. According to the Association of Optometrists, ‘Over time, damage can cause growths on the eyelid, it can make the eye less white and less smooth, and more lumpy and yellow, or cause tumours on the eyelid. UV damage can also lead to cataracts, impairing vision. Not good!
The World Health Organisation states that 65 million people suffer from cataracts and up to 20 per cent of them may be caused by over exposure to UV radiation, and are therefore avoidable. This is especially prevalent for people living in developing countries where there may not be the infrastructure, awareness or accessibility needed for good eye health. Nearer the equator, in places such as Sub-Saharan Africa, the amount of UV light is higher and so too the chances of damaging the eyes.
Where do we come in?
Pala Eyewear has been working with Vision Aid Overseas (VAO), an international charity, to help improve eye care in Africa since the early days. VAO aims to help people living in poverty to access affordable glasses and eye care. This is done by setting up Vision Centres, by training new professionals and through outreach work. The Vision Centres setup by VAO can also tint prescribed glasses to provide UV protection, sell affordable sunglasses and raise awareness about the need to protect your eyes from too much sunlight. Over 3200 affordable sunglasses were given out between April 2018 and April 2019, at centres setup by VAO. Currently VAO has over 3000 pairs of donated sunglasses in stock that will be sent out to each Vision Centre. Any of our Outlet styles that do not sell will also be donated, to continue helping to protect eyes across Africa.
According to the World Health Organisation, restoring sight is one of the most cost-effective health interventions to reduce poverty. This also includes preventing poor eyesight from developing in the first place, which is why sunglasses are essential. Before reading this article, did you know how damaging UV rays can be on the eyes?
If you are involved in any other projects that help to protect eyes around the world, we’d love to hear from you. Drop us an email on firstname.lastname@example.org to share your story and see what we can all be doing to help!
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Felicia is our ‘camera ninja’ when it comes to photography for the Pala website. Hailing from Sweden, but now based close to the Pala Brighton HQ. When she’s not exercising her skills of mind control to make models relax on shoots you’ll find her in a cafe enjoying a good cup of coffee, or at home baking cinnamon buns.
Emma is our marketing guru. When Emma isn’t planning, strategizing and creating content, she can be found travelling the world exploring its wonders, or in more recent times – headphones on with a paintbrush in her hand creating an abstract masterpiece!
Mary is the team leader of the Care4basket project in Bolgatanga, Ghana. When Mary is not organising and supporting the work across the communities, you will find her sowing sweet potatoes, ground nut, millet and looking after the animals on the farm.
Izzy is our Sales and Comms mastermind. When Izzy isn’t throwing herself down a mountain on a snowboard, she can normally be found rummaging through vintage shops or pounding the fields with her beloved puppy, Mac. She once mislaid a finger on a night out (eek!) – girl knows how to party!
Justin is our ‘Film Alchemist’. When he’s not laying on the floor looking for the next shot he’s either exploring the finest bourbons and listening to obscure country music tracks from the 50s and 60s. Normally found planning his next trip abroad or fuelling the pineapple on pizza debate. Just so you know he’s firmly in the Hawaiian camp!